The birth of the CROATTO brand goes back to 1901, the year in which Giovanni Croatto realised his interest and passion for the art of the goldsmith by founding the business in Udine together with his wife, to then leave the activity in the hands of his son Walter in 1942 alongside the wife Lina.
Over the course of the years, the business formed important partnerships and the CROATTO jewellery shops became licensees for the most exclusive and important brands in the sector. In 1978 in Via Mercatovecchio 11, the prestigious commercial centre in Udine, Gianni Croatto, son of Walter, opened his historic jewellery shop.
In 2006 the son of Gianni, Alessandro Croatto, entered the business and after an economics degree from the Bocconi University in Milano set about a lengthy job of repositioning and restructuring that led to the opening of new sales outlets and the division into two insignias of activity:
CROATTO 1901 – situated in the historic headquarters, it is the point of reference for fine jewellery and licensee for important goldsmith brands. ISY CROATTO – is the young side of Croatto, temple of fashion brands and more fashionable.
In 2007 the first ISY CROATTO shop was opened in Via Mercatovecchio 29. 2007 was also the year in which Roberta, the second daughter of Gianni, entered the business, contributing to making the ISY CROATTO concept a winner.
A new ISY CROATTO store was opened in 2008 inside “Città Fiera”, the largest shopping centre in the Region. The idea behind the ISY division turned out to be a success and a further sales outlet was opened in 2009, this time in Lignano Pineta, the renowned tourist location that ensures a position of excellent visibility for the trade name.
In 2010 the historic Montalbano SAS, jewellery shop was bought, with the ambitious project of creating a unique watchmaker’s shop in the town dealing in the most important Swiss watches and with an assistance centre within managed by an expert watch-repairer.
Also the centre of the Collio received, in the important tourist destination of Cormons (GO), a new ISY CROATTO store, considerably increasing the solidity and visibility of the trade name in the most important centre of wine businesses in Friuli.
The CROATTO name has grown over the years having as its purpose that of offering quality of service and the brands on offer, becoming a licensee of luxury brands likeIWC, TAG HEUER, ZENIT, BREITLING, BAUME & MERCIER, BELL & ROSS, CORUM, EBERHARD, GIRARD PERREGAUX, HAMILTON and ZENITH.
CROATTO 1901 – Udine, via Mercatovecchio 11 | CROATTO 1901 – Udine, via Cavour 26 | ISY CROATTO – Udine, via Mercatovecchio 29
ISY CROATTO – Martignacco, via Bardelli 4 | ISY CROATTO – Lignano Pineta, viale a Mare 22
ISY CROATTO – Cormons, P.zza Libertà 8 | ISY CROATTO – Trieste, via S. Lazzaro 15